Transmedia campaign work for a fictional brand, Squeeze Ums!
Brand Narrative: At Squeeze Ums, we believe happy people are healthy people. They are fueled by natural, whole ingredients that energize their mind, soul and bodies. This blissful harmony doesn’t require unmanageable commitments or time consuming regimens, it can be achieved through convenient and fun nutrition. Our healthy and refreshing fruit-based frozen treats can be enjoyed on the go or even on the couch. Not just for kids, everybody can benefit from the pure, junk-free goodness frozen into every pouch of Squeeze Ums Healthy Frozen Desserts.