GO ON Give Us A Squeeze!

Happy Fruit Hugs for Your Tastebud

Hey Bud! Welcome to the Squeeze Ums Style Guide.

At Squeeze Ums, we believe happy people are healthy people. They are fueled by natural, whole ingredients that energize their mind, soul and bodies. This blissful harmony doesn’t require unmanageable commitments or time consuming regimens, it can be achieved through convenient and fun nutrition. Our healthy and refreshing fruit-based frozen treats can be enjoyed on the go or even on the couch. Not just for kids, everybody can benefit from the pure, junk-free goodness frozen into every pouch of Squeeze Ums Healthy Frozen Desserts.

The yumminess in our tasty treats comes from always organic, never (ever) GMO, chemical-free, gluten-free, preservative-free, juice. Blended with live cultures and around 4 grams of fiber, our flavor-packed pouches are a fresh alternative to sugary sweets and processed snacks.

Question? Have You Squeezed Your Fruit Today?

And other important brand questions

Who maintains the Squeeze Ums brand assets?

Our talented team of designers, at our headquarters in California.

Can I use the fruit people and other elements?

Yes, just contact us. We're happy to share our pears, apples, bananas, etc.

Can I send my layout for approval before publishing?

Absolutely. We'd love to give you our feedback or our blessing.

How often are the brand assets updated?

We hope to use our logo and identity marks for a loooooong time. Eventually, we will add other design and support elements to the happy Squeeze Ums family.

Squeeze 'Ums COLORS

A Ripe and Juicy Color Palette

Lemon Squeezed

#f7cb25
C=3 M=18 Y=95 K=0
R=248 G=203 B=32

Orange You Hungry

#f19220
C=0 M=48 Y=88 K=
0R=255 G=153 B=51

Share A Pear

#94c03d
C=48 M=4 Y=100 K=0
R=148 G=192 B=61

Plumb Delicious

#a21e5c
C=32 M=100 Y=42 K=11
R=162 G=30 B=92

Mellow Melon

#e65025
C=4 M=84 Y=100 K=0
R=230 G=80 B=37

Bruised Black

#00000
C=75 M=68 K=67 K=90
R=0 G=0 B=0

Logo Asset DOWNLOADS

Go ahead, use Um!

Full Color

Fancy with Tagline

The Full Color Fancy Logo with Tagline is to be used as the primary mark. This logo can be used for most applications.

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Full Color

Fancy without Tagline

This mark is to be used when the tagline is too small to be easily read. When available space is under 2"x2", use this logo rather than the option above with the tagline.

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Black

One Color: Black

For single color applications, use the provided one color, black logo. To request this logo in vector format for embroidery or other uses, Contact Us

JPGPNG

Black

Fancy One Color: Black

For single color applications that allow for small detail, use the provided one color, black logo. To request this logo in vector format for embroidery or other uses, Contact Us

JPGPNG

Condensed Color

Condensed Color

In instances where space is horizontal only or extremly limited, use the condensed color logo.

JPGPNG

Condensed Black

Condensed One Color: Black

In one color applications where space is horizontal only or extremly limited, use the condensed single color, black logo.

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Don't Squeeze or Bruise THE LOGO

Squeeze our fruit, not our logo

DON'T place the logo on busy or
patterned background.

DON'T distort or warp the logo.
It's already been squeezed.

DON'T change the logo colors,
we picked the perfect palette.

DON'T change the typefaces for
the logo or tagline.

DON'T use the full logo for limited space. Use the condensed mark for those instances.

DON'T place the logo on solid colored backgrounds that do not contrast with the mark.

DO use the logo AS SUGGESTED

Keep our fruit happy, use the logo correctly.

Example of correct One Color Logo application

Example of correct Full Color Logo application

Squeeze Ums TYPEFACES

These hand-picked typefaces keep our brand consistent.

Headlines: Print

Use PupCat Regular for headlines and section headers in print.

Get Font

Body Copy: Print

Use KG All of Me for body copy in print.

Get Font

Headlines: Web

Use Google Font: Marvel for headlines and section headers in print.

Get Font

Body Copy: Web

Use Google Font: Covered By Your Grace for body copy on web.

Get Font

Talkin' 'Bout Fruit!

“The natural goodness is very appealing”

“All Natural. All Organic. All Delicious. That’s Bananas!”

“Blended with live cultures and around 4 grams of fiber. How you like them apples?”

Squeeze Ums Brand