In more than 15 years as a professional graphic designer, I have cultivated a well-rounded set of skills and experiences. From large Northwest corporations like Nike Inc. to small South Texas advertising agencies, I have been fortunate to pursue the diverse opportunities and experiences a comprehensive design background can offer. In each position held, I gained constructive insight into the challenges and expectations of real-world projects and work environments. As a Professor of Graphic Design, I will aspire to impart these valuable lessons learned as part of a curriculum rooted in creative problem solving, methodologies and visual communication. My research interests originate from my motivation to elevate professionalism in my students, making them valuable assets to their employers or clients, and to ensure their personal success and foster their vital capability to support themselves.
Since most design careers are interlinked with emerging technologies, it is essential that students take full advantage of the tools available in today’s industry to perpetuate a competitive advantage in the job market. As a Professor of Graphic Design, it will be my job to stay current with the evolving digital media and trends that continually transform the industry. Digital applications like websites, animations and social platforms are recent examples of dynamic interfaces that require knowledge of modern tastes and current expertise. Students should feel confident to utilize digital solutions and craft engaging content through these up-to-date outlets. These applications are now considered brand necessities, not extravagancies. To better prepare my students, I will strive to immerse myself in new technologies through continued education and research. Recognizing the importance of keeping current, my Media Design MFA program at Full Sail University offers alumni the opportunity to audit completed courses as a critical part of their continued education and knowledge advancement. In addition to this opportunity, I intend to take advantage of online training courses and regional software workshops to ensure that my knowledge of industry trends and skills is cutting-edge. I want my students to benefit from a curriculum rich in creativity, theory, concept and production techniques applicable to the design careers of today and tomorrow.
Measuring Design Effectiveness
“As businesses increasingly recognize the power of design to provide significant benefits, executives increasingly are asking for metrics to evaluate the performance of design.”
— Thomas Lockwood, design industry analyst and President of the Design Management Institute
With the amount of newcomer designers entering the industry far outweighing the available positions, TAMU-CC graduates need critical thinking capabilities to broaden their array of employment opportunities. Rarely do designers understand the business needs of their client, impairing their potential to generate effective creative solutions. The ability to apply higher-level thinking, focused on outcomes and effect, is a sought-after trait by today’s employers. I will assist students in understanding design accountability by imparting evolving concepts regarding social implications, metrics and marketing strategies. With a more comprehensive understanding about how their work is perceived and what effect it has, students will adopt a more holistic approach to the design process. I will lead the exploration of investigative techniques and applications of measuring design effectiveness through a variety of assignments and discussions based on my research.
In my professional experience, I was often charged with selecting and mentoring new hires. In this capacity, I came to understand firsthand the challenges young designers face in the field. I will strive to maintain a current understanding of industry demands and expectations. I will guide upcoming graduates toward advancement by connecting their studies to pertinent production techniques and creative processes, and by encouraging them to present themselves and their capabilities at the highest level of professionalism. In order to cultivate tomorrow’s fulfilled and accomplished professionals, I will dedicate myself to identifying opportunities for up-and-coming graphic designers and encouraging their influence on the discipline.
Lockwood, T. (2009, October 5). Ten Ways to Measure Design’s Success. Retrieved January 10, 2016, from http://www.businessweek.com/innovate/content/oct2009/id2009105_225354.htm
Knapp, P.M. (2008, January 17). Measuring Design — HOW Design. Retrieved January 7, 2016, from http://www.howdesign.com/design-business/measuringdesign/