Arma Belle redefines personal protection through sophisticated design, creating luxury accessories where style and security seamlessly converge. I developed a comprehensive brand identity system that positions concealed carry handbags as elevated fashion pieces for the confident modern woman. The brand system includes a refined logo family with multiple lockups, a sophisticated color palette inspired by premium leather goods, custom typography pairings, and a geometric pattern that subtly references tactical heritage while maintaining luxury positioning. The complete brand guidelines ensure consistent visual communication across all touchpoints—from embossed leather applications to brass hardware medallions—establishing Arma Belle as the premier choice for women who refuse to compromise on either elegance or empowerment.