Coastal Conservation and Restoration Ecology Lab
Brand Identity Redesign & Standards Development
I redesigned the brand identity for this Texas A&M University-Corpus Christi marine research lab focused on Gulf Coast conservation. Working closely with the research team, I developed a logo that maintains scientific accuracy in its representation of key marine elements—polychaete worms, oysters, and seagrass—that are central to the lab's conservation work. Deliverables included brand identity system, comprehensive brand standards guide, animated logo variations, and merchandise design. The cohesive identity balances scientific credibility with accessible visual communication.
Initial Logo Options
Brand Standards Guide/Presentation
Animated Logo
Tee Design and AI Image Asset
