SimplyTurf, SimplyPest & Shenandoah Valley Organics
I serve as the creative partner for this Virginia-based lawn care company and its related businesses. The relationship began with developing the complete brand identity, packaging, and sales collateral for Shenandoah Valley Organics (their organic fertilizer line). The partnership expanded to include website redesign, seed packaging, and direct mail campaigns for the parent company, Simply Turf. Most recently, I created the brand identity and marketing materials for Simply Pest, their new pest control venture. This ongoing relationship demonstrates strategic brand architecture across a growing family of service brands.
Shenandoah Valley Organics - Branding, Packaging, Collateral
Shenandoah Valley Organics skillfully combines potent and locally tailored fertilizers to create, rejuvenate, and maintain regional turf, ensuring your lawn reaches its maximum potential.
Non-Selected Logo Options



Final Brand Identity













Simply Turf
UI Design, Marketing Collateral, Packaging
SimplyTurf - Website Redesign UI


SimplyTurf.com Door Hanger & Direct Mail Postcard

SimplyTurf Seed Packaging



Simply Pest
Brand Identity, Marketing Collateral
