Southern Sugar
AI-Integrated Brand Campaign (Academic Project)
I developed this comprehensive speculative brand campaign as a teaching demonstration for my Emerging Technologies course, exploring strategic AI integration across the creative process. For this fictional Houston dessert shop, I used AI for image and video generation, persona development, marketing copywriting, and 3D model rendering to create a complete campaign including brand identity, social media content, print advertising, an AR business card experience with integrated coupons, and mobile app interface designs. This project demonstrates how designers can leverage AI as a creative tool while maintaining strategic direction and brand cohesion.
AI-generated logo structure images for a paid social media post.
AI-generated static and video art for paid social media stories.
Business Card that launches an augmented reality experience with a screenshot able coupon for users
AI-generated key proposal advertising art for publications local to Houston, TX.
Mobile App - Order Delivery / Pick-Up
