Academy of Imagination
Brand Identity & Landing Page
I developed the brand identity and landing page for this consulting firm specializing in corporate innovation and cultural transformation. The project included logo exploration and refinement, with the final mark inspired by quantum entanglement imagery to represent the company's four service pathways (Technology, Natural Wisdom, Neuroscience, and Dream & Story). Deliverables included visual identity system, business collateral, a single-page website, and an abstract animated header sequence exploring themes of imagination and possibility.
Initial Logo Options
Logos aim to visualize a unified mark with four segments representing four paths at the foundation of all service offerings.
THE ACADEMY'S FOUR PATHWAYS TO IMAGINAL INTELLIGENCE
Technology | Natural Wisdom | Neuroscience | Dream & Story
Technology | Natural Wisdom | Neuroscience | Dream & Story
Selected Logo
The concept for the selected logo was born of a 'quantum yin-yang' experiment in 2023, which reconstructed the properties of entangled photons from a 2D interference pattern into a yin-yang. The new method, called biphoton digital holography, uses an ultra-high-precision camera and could be used to speed up future quantum measurements massively. The color assignments of the logo support the Academy of Imagination's Four Pathways to Imaginal Intelligence: Technology | Natural Wisdom | Neuroscience | Dream & Story
