Port Aransas, Texas Chamber of Commerce & Visitors Bureau
Multi-Year Tourism Marketing Campaign
Working with MDR Advertising from 2009-2014, I served as lead creative and strategic director for this Texas coastal destination's comprehensive tourism marketing. I handled all creative aspects, including website design and development, social media design and copywriting, digital banner ads, print advertising, email marketing campaigns, billboards, radio script writing, TV commercial creative direction and production, merchandise design, and event collateral. The integrated "Texas ~ Island Style" campaign featured vibrant lifestyle photography and quirky copywriting that captured Port Aransas's laid-back beach culture, with work appearing across the lead-driving microsite MustangIslandTexas.org and all marketing touchpoints.
agency: MDR Advertising
client: Port Aransas CVB
Print Ads for Various Publications
Monthly HTML Eblasts
Billboards
Streaming and Traditional Spots
Lead Driving Microsite MustangIslandTexas.org
