Texas A&M International University
"Discover the International U" Recruitment Campaign
Working with MDR Advertising and co-creative Stephen Rybak, I developed the multimedia enrollment campaign positioning TAMIU as "The International U." The campaign celebrated the university's distinctive Tex-Mex border culture and diverse student experience. Deliverables included print advertising, digital content, outdoor advertising, and promotional materials that highlighted the authentic international experience available to students in Laredo, Texas.
agency: MDR Advertising
co-creative: Stephen Rybak
client: TAMIU
