Locals Love Port A
Fall Tourism Campaign
Working with MDR Advertising, I developed this seasonal campaign positioning fall as the ideal time to experience Port Aransas through the eyes of local residents. The "locals' secrets" concept invited visitors to discover uncrowded beaches and authentic coastal experiences during the off-season. I created the campaign strategy, wrote copy including resident testimonials, and designed the LocalsLovePortA.com microsite, developed social media content and print advertising, and provided copywriting, concept storyboarding, and creative direction for television spots. This campaign demonstrates seasonal tourism marketing and authentic storytelling.
agency: MDR Advertising
client: Port Aransas Tourism Bureau
project: Fall Tourism Campaign
Microsite LocalsLovePortA.com
Social Media & Print Advertising
Television Spots - Copywriting, Concept Storyboarding, Creative Direction
