NavyArmy Community Credit Union
Website Redesign & Digital Banking Campaign
Working with MDR Advertising, I redesigned the responsive WordPress website for this South Texas credit union serving over 215,000 members and developed a comprehensive digital literacy campaign promoting their new e-banking tools. The campaign featured "Tellie," a whimsical robot ATM mascot I created to make digital banking approachable and entertaining. Deliverables included the main website redesign, HelloTellie.com microsite, digital advertising, social media graphics, and e-services brochures. This project demonstrates financial services marketing, character development, and multi-platform campaign execution.

agency: MDR Advertising
client: NavyArmy

NavyArmyCCU.com
Responsive WordPress Website Design
Hello Tellie
Brand Mascot, Digital Literacy Deliverables
To educate NavyArmy members about a new suite of e-banking services, we introduced Tellie, a fun, snarky little bot to guide customers through eBanking because, after all, waiting in line bytes. 

HelloTellie.com microsite
HelloTellie Digital Advertising
HelloTellie Social Media Graphics
e-Services Brochure

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