Texas State Aquarium: Stingray Lagoon
Integrated Tourism Campaign
Working with Snyder & Associates, I developed the comprehensive campaign for the Texas State Aquarium's Stingray Lagoon exhibit opening. The playful "Touch Them! Feed Them! Just Don't Squeeze Them!" concept was executed across multiple touchpoints, including an animated website splash page, display banner ads, billboards with extensions, bus benches, print advertising, mall installations with digital coupon integration, restaurant tray liners, and radio spots. I also wrote the radio scripts for the campaign. This project demonstrates integrated marketing across traditional and digital media with copywriting and art direction.
agency: Snyder & Associates
client: Texas State Aquarium
Animated Splash Page for TexasStateAquarium.org & Display Banner Ads
Bus Bench
Billboard With Extension
Billboard with Extension
Billboard
Promotional Installation at a Shopping Mall Pushing to a Digital Admission Coupon
Print Ads
Whataburger Tray Liner
Radio Spot :30 (Play Video Below)
