Squeeze Ums! Frozen Fruit Pouches
Brand Development & Campaign Concepts
I developed the complete brand identity and campaign concepts for this healthy frozen dessert brand targeting families. The project included brand narrative development, logo design, mood boarding, brand guidelines website, packaging concepts, radio script, and rough TV animatic. This speculative project demonstrates strategic brand thinking, visual identity development, and integrated campaign planning for the CPG food category.
Development: Mood & Logo
Dynamic Mood Board
Brand Guidelines Website
Radio Script Concept (Rough)
TV Concept (Rough Animatic)
