NEC Retail Electricity Co-Op
Video Advertising Series
Working with MDR Advertising and co-creative Stephen Rybak, I developed this innovative video series for Nueces Electric Cooperative. I wrote the scripts, creative directed and storyboarded the concept featuring hand gestures telling stories of savings and community, created original digital art elements, and assisted with post-production, including After Effects animation. The spots combined green screen footage with animated digital elements to create a distinctive visual approach.
agency: MDR Advertising
co-creative: Stephen Rybak
client: Nueces Electric Cooperative
